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The new joe camel? e-cigarette ads spook anti-smoking activists

Some anti smoking advocates fear the rise of a new, battery powered Joe Camel as researchers find that more young people are being exposed to unregulated electronic cigarette ads mixed in with popular TV shows.

More than four decades after President Richard Nixon banned ads for tobacco cigarettes on radio and television, the airwaves are burning up with e cigarette ads targeted at adolescents and young adults, according to a study published Monday in the journal Pediatrics.

This is what we saw back in the 1960s and 1950s, and the study is deeply concerning to me, says Matthew Myers, president of the Washington, DC based Campaign for Tobacco Free Kids.