E-cigarettes face classification as medicines

The European Parliament’s environment and health committee voted today (10 July) to back the European Commission’s proposal for new tobacco restrictions, banning slim cigarettes and flavourings including menthol cigarettes and requiring graphic pictorial warnings covering 75% of cigarette packs.

Despite a demonstration in front of the Parliament today by advocates of smokless electronic cigarettes, the committee members voted to back to Commission’s proposal to classify these devices as medicinal products.

The Commission has proposed that e cigarettes containing 4 milligrammes or more of nicotine must be classed as medicinal products. Member states voted last month to make the rules on e cigarettes even tougher, lowering the threshold to 1mg. Despite a demonstration by e cigarette advocates outside the Parliament yesterday ahead of the vote, the committee voted to classify all e cigarettes as pharmaceuticals, regardless of the nicotine content.

The designation will not mean e cigarettes will need a prescription. But it will mean they have to go through a lengthy and costly approval process before marketing. It will result in many smaller and more innovative producers of e cigarettes going out of business, said Fraser Cropper, CEO of e cigarette company Totally Wicked. Medicines regulation creates a default prohibition and requirement for approval, leaving deadly tobacco cigarettes as the only easily marketed source of nicotine.

Policy toward the new technology widely varies across the EU. Some countries such as Denmark have banned them, while in others such as the UK they are freely available for sale with no restrictions.

Health campaigners cheered the committee vote outcome. But they expressed disappointment that an amendment to require plain packaging’ on cigarette packs banning the use of logos or trademarks was rejected. The Commission had been considering this but did not put it in its final proposal.

French tobacconists’ e-cigarettes debate reaches eu level

Tobacconists have claimed exclusivity over the sale of e cigarettes in France, which are currently sold in all shops. The tobacco directive remains silent over the sensitive issue.

In France, a tobacconist lodged a complaint against a dealer of electronic cigarettes for unfair competition because the product can be considered as a derivative of tobacco, the plaintiff claimed.

The case has put the distribution of e cigarettes to the forefront of the political debate. In France, there is a legal vacuum on the matter, even though a law dating back to 1983 states that cigarettes and smoking products “fall under the monopoly distribution of tobacconists , “even if they do not contain tobacco”.

Another legal controversy surrounds advertising, which is prohibited in France since the introduction of the Evin law. The French Health Minister, Marisol Touraine, promised several times that advertising for e cigarettes would be prohibited but has not tabled any legislation so far.

In 2013, the e cigarette business is expected to amount to 200 million, according to official figures.

“70% of our network already offers electronic cigarettes for sale,” says Jean Luc Renaud, secretary general of the Confederation of tobacconists, which has some 27,000 members in France.

The sums at stake are not negligible. Tobacco products are taxed at about 80% of their selling price. But e cigarettes are considered like any consumer product and are therefore subject to VAT alone, which amounts to 19.6% in France.

For Jean Luc Renaud, of the Confederation of tobacconists, e cigarettes fall under the tobacco sale monopoly law and should therefore be sold exclusively by tobacconists. “We want that the sale of the electronic cigarette is done exclusively within the framework of the network of tobacconists,” he said.

A European directive in negotiation

At EU level, other countries have monopolies on tobacco sales, such as Denmark or Sweden, but existing EU laws have remained silent on e cigarettes until now.

This could change soon. The European Parliament voted for a new draft tobacco directive earlier in October, which provides a clearer framework for e cigarettes but does not address retail issues.

The Parliament’s green light now opens the way for negotiations with the representatives of the 28 EU member states, with MEPs hoping to clinch a deal before the European elections in May 2014.

Once the directive is enacted, member states will then have 18 months to transpose it into national law.