Electronic cigarettes

  • «I love the fact that I can smoke in the pub with my mates again. It is also saving me so much money compared to when I smoked normal cigs. Couldn t be any happier with my freedom experience!»

    Richard Johnson London

  • «I must say, we are very excited about the product, my fianc started using his yesterday and hasn’t missed his real fags at all!!!!I’ve been smoking since I was 15, and I’m really nervous about giving up, but think that Freedom Cigarettes are going to help me no end……. it’s a brilliant product!»

    Nikki Dance Reading

  • «Freedom is the fourth e cig brand I have tried and nothing compares with it for taste and real cigarette feeling. The light original is my favourite as it has a very rounded tobacco taste. I have recommend Freedom to all of my friends and family. If you are looking for the best e cig, try freedom!»

    Stacy James Manchester

  • «Last summer and I bought three packets. I haven t touched a tobacco cigarette since! Vaping is a much better and healthier option.»

    Robin Redford Esher

  • «Excellent product and customer service! I had a try of their new 2012 range the other day and I am really impressed. If anyone hasn t tried these then do, you will not be disappointed.»

    Stanton Presswick Edinburgh

  • «A friend of mine started smoking one when we were on a night out. I tried it and was so impressed I bought a packet the next day. Well done Freedom!»

    Gem Cranshaw Wimbourne

  • » My wife and children are so happy that I have taken up smoking Freedom electronic cigarettes. There are no smells off my clothes or from my breath, I don t have to leave the room every 30 mins.»

    Daniel Jones London

  • «I spend most of my time travelling on business and trying to grab a smoke at every chance I could. Apart from making me more relaxed, I actually find the experience and taste more enjoyable than plain old cigarettes.»

    Tracey Brown Stoke

  • «A smoking revolution! Try if you haven t!! Can t wait for the new flavours great work you guys at Freedom!!!»

    Tracey Brown Cardiff

  • «Just had a go on Freedom s new disposable e cig with the middle ring that lights up, very, very cool. This is the seriously good e cig experience. «

    Lucy Biggs Birmingham

  • «Since I have switch to Freedom e cigs my cig I have cut right down and I m saving loads of money. It s a real no brainer!»

    Dave Jones Merthyr Tydfil

  • «I run marathons, have been a PT and smoke. Now I have cut down drastically, whist feeling much fitter and enjoying my e cigs without a bad conscience.»

    Leon Hackett London

  • «All I can say is buy them, not comparable to smoking normal fags, in fact much better.»

    Scott Marshall Middlesex

  • «Didn t like the old ones but just tried one of their new models. Now the best e cig on the market by far!»

    Sarah Milner Bournemouth

  • «Tried a couple of the American e cigs and wasn t very impressed. Came over to the UK on a shoot and picked one of these little beauties up… Absolutely fantastic! «

    Astred Gensen L.A. US

  • «Your After sales service has been second to none and I won’t hesitate to recommend your company to others.»

    Karen Hughes Bishop’s Stortford

  • «Have had an Icig for some time. Can now attest that Freedom is much better. Charges faster, charge lasts much longer, taste is much better. Customer Service far superior!»

    Nigel and Syd Lemon Finistere FRANCE

  • «I am very happy with the product. I have been showing friends, family and colleagues what I have and they are all impressed.»

    Holly Evans Nottingham

  • «It is a brilliant product, it is saving me a fortune(having a couple of puffs as and when I feel I want a cigarette, instead of smoking a whole real one) «

    s. wayne london

  • «This is the second package of Freedom cigarettes our company has bought. Only 2 members of our office smoke, so we have paid for the Freedom packs on the condition that they use them instead of smoking. «

    P Francis London

Us tareyton smokers would rather fight than switch! — wikipedia, the free encyclopedia

Due to the success of the advertisement, Tareyton briefly enjoyed robust sales, which put them in the Top 10 of all American cigarette brands, in the mid to late 1960s. 5 The brand declined somewhat, to thirteenth, when the slogan waned in 1979. 6

In 1971, radio and television advertisements for tobacco products were banned from American broadcasting stations, and Tareyton’s television jingles ended. However, after the ban, the slogan continued to be used in magazines and newspapers, due to the slogan and the name recognition the brand received. In 1975, the slogan was used to advertise for the Tareyton «100». 7

In 1976, the American Tobacco Company, which made Tareyton cigarettes, introduced Tareyton Light cigarettes. In the new advertisements, men and women sported «white eyes,» with an updated slogan «Us Tareyton smokers would rather light than fight!» The two slogans would be used to sell the two separate variations until 1981, when market value declined.

This slogan was notable in that it was the final slogan used for the Tareyton brand. Declining sales led to an end of advertising the brand.

Cultural impact edit

The then fresh slogan was adopted by supporters of Barry Goldwater during the 1964 campaign for the presidency. Goldwater appeared to have the nomination in hand as the primary season closed, but supporters of the moderate Republican William Scranton tried to mount a «Draft Scranton» reply. «Goldwater Girls» (mostly adult women) were seen at Scranton events wearing bandages and sporting signs saying «We’d rather fight than switch!». 8

A 1964 single released on the Camp Records label parodied the slogan with the song «I’d Rather Fight Than Swish,» using the slang term swish, meaning to behave effeminately. 9

Thomas «TNT» Todd, a civil rights activist, parodied the slogan to make a point regarding the Vietnam War in a 1967 speech. Todd was quoted as saying, » our best trained, best educated, best equipped, best prepared troops refuse to fight! Matter of fact, it’s safe to say that they would rather switch than fight!» The audio clip of his speech was later used as the prelude to the 1989 Public Enemy single «Fight the Power.» 10

In April 2013, an advertisement for the Windows Phone pictured camps of fighting Samsung Galaxy and Apple iPhone users along with the slogan «Don’t fight. Switch.» 11

Famous «Tareyton fighters» edit

Many actors who would later become well known for other reasons appeared in the Tareyton ads. Examples include future entrepreneur Martha Stewart, who appeared in a print ad, and actor Lyle Waggoner, who was featured in a television commercial in 1966.

References edit


5 комментариев to “Electronic cigarettes”

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