Elita (cigarette) – wikipedia, the free encyclopedia

From the start of production of Elita the cigarettes were produced in R ga, Latvia, in the factory at Miera st. 58 owned by the state by the company R gas Tabakas Fabrika, which was founded in 1887. The capacity of the factory was 5.6 billion cigarettes per year. Output was distributed into different types of the cigarettes, from which Elita took a notable place. In 1992 R gas Tabakas Fabrika was sold to the Latvian Denmark company House of Prince Latvia. In 1997 volume of production of Elita was about 24 million packs, a new variant of the cigarettes was introduced Elita Plus . 1 From 2002 Elita is produced on the new production line using king size (84 mm) tubes. In 2003 House of Prince was renamed into Scandinavian Tobacco and two years latter was sold to the British American Tobacco. Production at R ga factory was stopped in 2009 due to the 30% drop in sales and increase of illegal sales.

Advertisement edit

Elita was not actively advertised in the mass media, TV advertisement was only once, then the factory was closed. Also some influence to the mark was introduced in the 1970 es. The factory made a special edition of Elita for the users of Latvian National Film Festival and after 2005 issued different types of the packages with the depictions of the famous Latvian castles and palaces. On the packages was printed the following sights

  • Cesvaine Palace
  • Jaunpils Castle
  • Rund le Palace
  • Turaida Castle
  • Bridge through Venta in Kuld ga

Also was issued a special package dedicated to the 40 years of independent Latvia.

Varieties edit Variety Year Tar Nicotine CO Elita (white) 1967 n/a n/a n/a Elita (black) 1967 n/a n/a n/a Elita black with a GOST 1967 n/a n/a n/a Elita 1992 n/a n/a n/a Elita Gold 1992 n/a n/a n/a Elita De luxe 1992 n/a n/a n/a Elita Full Flavour 2001 12.00 0.9 n/a Elita Lights 2001 n/a n/a n/a Elita Lights Menthol 2001 n/a n/a n/a Elita Light 1992 n/a n/a n/a Elita Light De luxe 1992 n/a n/a n/a Elita Light Menthol 1992 n/a n/a n/a Elita Plus Lights 2003 9.0 0.8 n/a Elita Plus Super Lights 2003 5.0 0.4 n/a Elita Plus Super Lights 2004 6.0 0.5 n/a Elita Plus Full Flavour 2002 11.0 0.8 n/a Elita Plus Full Flavour 2003 12.0 1.0 n/a Elita Plus Blue 2004 8.0 0.7 n/a Elita Plus Menthol 2004 n/a n/a n/a Elita Plus Silver 2004 5.0 0.5 n/a Elita Plus Classic 2004 10.0 0.8 n/a Elita Flor Exclusive Tobacco 2004 n/a n/a n/a Elita Gold 2004 8.0 0.6 9.0 Elita Original 2004 10.0 0.8 n/a Elita Gold Special edition 2007 n/a n/a n/a Elita Original Special edition 2007 n/a n/a n/a Market share, price and volume edit

According to the data submitted by the Latvian State Revenue Service, Elita was the most sold brand of the cigarette with a filter in Latvia for the period of about twenty years, mostly because of affordable price. 4 Among the other most popular cigarettes were Wall Street and Winston. Market share of Elita is shown in the following table

Year Percent Volume (pack) Price Currency 1967 n/a n/a 0.30 RUR 1980 n/a n/a 0.30 RUR 1997 20 n/a 0.30 LVL 2002 14.39 27 460 000 2004 16.0 n/a 0.31 LVL 2005 26.9 103 000 000 n/a LVL 2007 16.0 n/a 0.38/0.55 (SE) LVL 2008 n/a n/a 0.95 LVL 2009 n/a n/a 1.35 LVL See also edit

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