Eu guidelines on electronic cigarettes : e cigarette direct

ECigarette Direct Response to MHRA Proposal to Regulate Electronic Cigarettes as Medicines

The EU directive 2001/83/EC states «Electronic cigarettes may fall under the definition of a medicinal product if the product is presented as a remedy against nicotine addiction or if it is qualified as restoring correcting or modifying physiological functions» (emphasis added).

If the electronic cigarette or the nicotine cartridge are not classified as either medicinal product or medical device, Directive 2001/95/EC on general product safety applies by default. This Directive provides for restrictive or preventive measures to be taken if the product is found to be dangerous to the health and safety of consumers. 8

The NJOY electronic cigarette is not marketed as a smoking cessation device. It is an alternative method of nicotine delivery, without the attendant harms of tar, tobacco and hot smoke found in traditional nicotine delivery systems, and without the concommittent dangers of combustion and fire damage and death. It does not purport to be a nicotine replacement therapy. The component parts comply with EU and UK regulations, and the labelling is as required by Trading Standards officers in Keighley, where the company is based.

8 Answer given by Mr Dalli on behalf of the EU Commission.

E Cigarette Direct is the UK based online retailer of the NJOY electronic cigarette. E Cigarette Direct has a strong interest in promoting research into the electronic cigarette and tobacco harm reduction, and you can find interviews with doctors and scientists on its website as well as summaries of recent research.

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Europa — press releases — press release — one million smuggled cigarettes seized in customs operation

The cigarettes seized during the operation were found on freight trains carrying wood and iron. They represent losses of at least one quarter of a million euros in terms of evaded customs duties and taxes. The European Commission estimates that smuggling of tobacco products costs the EU and Member States approximately 10 billion euros in revenue losses every year.

This customs operation received support from the European Commission s Directorate General for Taxation and Customs Union (TAXUD), Europol, Frontex and the World Customs Organization. It is one of the activities of the Eastern Border Action Plan which Commissioner emeta launched last year to increase the Commission s efforts to reduce smuggling and customs fraud along the EU Eastern border (see MEMO/11/454).


The customs authorities of EU Member States as well as some non EU countries, in cooperation with OLAF, carry out regular joint customs operations with specific checks at European level. These coordinated operations target actions of a limited duration to combat the smuggling of sensitive goods and fraud in certain high risk areas and/or on identified trade routes (e.g. EU Eastern border).

To make the exchange of information easier during the operation called «Operation Barrel», an operational coordination centre with contact persons from the Member States, third countries and Europol was set up in OLAF’s premises in Brussels. OLAF s IT platform allowed for a secure exchange of information and intelligence in real time between all participants. Incoming operational information was analysed according to a set of predefined risk criteria in order to identify suspicious shipments. This information was then sent to the concerned border control point where the responsible customs authorities were able to conduct a physical control of the goods. The use of EU funded scanner equipment on the border between Poland and the Ukraine proved also to be a powerful instrument in the detection of smuggled goods.

For more information


Photos of the operation available at

Video stock shots of the operation are available at

Video clip of the operation is available at

More information on joint customs perations

Homepage of Commissioner Algirdas emeta, EU Taxation and Customs Union, Audit and Anti fraud Commissioner


Emer Traynor ( 32 2 292 15 48)

Natasja Bohez Rubiano ( 32 2 296 64 70)