Eu regulation and the e-cigarette marketplace taking the world by storm — the information

With unprecedented growth propelling the e cigarette marketplace to new heights and drawing international attention, regulation will undoubtedly determine the direction this new market takes.

Tobacco giants are joining the fray to develop a plethora of innovative vaping products to satisfy the growing consumer demand.

Vaping is itself the act of using an ENDD (electronic nicotine delivery device) to introduce nicotine into the system, without the risks associated with traditional tobacco cigarettes.

A trend that now has millions of followers throughout the world, the industry has drawn the interest of the world s press and media, as well as a range of high profile investors and tobacco giants.

With the US vaping marketplace having previously carved the way for the world s vaping community, American sales of the products are predicted to reach $10 billion by 2017.

The number of e cigarette users is set to overtake traditional tobacco smokers within three decades in the US alone.

The UK s uptake of the trend has been slower, but over the past three years Brits have begun to embrace the new vaping trend, using their e cigarettes in place of traditional tobacco products and experimenting with the range of flavours and nicotine strengths on offer.

For many new vapers, e cigarettes and other vaping devices allow them to consume nicotine in a range of public places and without any smoke produced or tar taken into the body.

It is important, however, that in a largely unregulated industry consumers are aware of key differences in product quality and manufacturing standards.

Whilst nearly all brands of e cigarettes and vaping devices offer substantial savings on a traditional tobacco habit, there are concerns that cheaper devices have been produced with less dedication to developing products that offer the highest levels of quality.

Some manufacturers have even sidestepped the testing required prior to sale.

In any emerging industry, there will always be flagship brands that uphold their own rigorous testing standards, ensuring that each and every one of their products promote an industry expectation, and drive the consumer to purchase items that they both know and trust.

It is these brands that will also stand the test of upcoming European regulation.

Despite its infancy, the booming e cigarette marketplace is offering some of the most interesting and challenging developments seen by the consumables industry for many years.

Combining both technological innovation and, in some instances, master craftsmanship, e cigarettes have birthed more complex vaping devices, known as mods .

Offering similar technology to their smaller cousins, mod devices offer greater interaction for the user, with separate clearomizer and battery, and a huge array of flavoured liquids available to deliver a nicotine hit to the vaper.

The mod allows the vaper to fill and refill their own device, moving between flavours and choosing a nicotine strength according to their personal preference.

Undoubtedly vaping is a phenomenon too popular to ignore, and both time and regulation will determine the direction that the marketplace takes.

However, it is clear that the popularity of e cigarettes and other vaping devices will continue to drive international uptake.

Christian Mulcahy is the Business Development Director for multiCIG, one of the UK s leading e cigarette and vaping brands.

War within the eu: european commission acting against european parliament’s will on e-cigarettes

War within the EU European Commission acting against European Parliament s will on e cigarettes

By Dr Farsalinos

It seems that besides a public health disaster, the issue of e cigarette proposals by the European Commission is also a political scandal. It is just 48 days ago that the European Parliament voted for amendment170 concerning e cigarettes regulation. This was supposed to be the basis of any further negotiation, with the goal to make improvement and transform this amendment into regulation. Instead, the European Commission has completely bypassed the will and vote of the Parliament and has introduced a completely new proposal. Here are the main differences between the two proposals

European Parliament maximum nicotine concentration of 30mg/ml

European Commission maximum nicotine concentration of 20mg/ml

European Parliament flavorings allowed

European Commission flavorings banned (except from those present in NRTs)

European Parliament no restriction on refill liquids

European Commission refill liquids banned

European Parliament no restriction on devices

European Commission refillable atomizers banned, only single use cartos allowed

European Parliament no restriction on cross border sales

European Commission cross border sales prohibited

European Parliament request to report list of ingredients and emissions

European Commission e cigarettes should be free from contaminants

European Parliament advertisements prohibited

European Commission advertisements prohibited

It is obvious that the Commission s proposal contradicts almost every aspect of the amendment voted by the Parliament. This should be considered a scandal, shows disrespect towards the will of the MEPs and is an effort to bypass all procedures and implement a strange agenda of illegalizing e cigarettes. For example, they ask that e cigarettes should be free from contaminants while they know that this cannot happen and they know that even pharmaceutical NRTs have nitrosamines (at levels similar to e cigarettes). In any case, they have completely ignored science showing that nicotine is needed for e cigarettes to be effective, users self titrate their nicotine intake and any instructions on dosage are useless, and flavors are an important part in consumers efforts to reduce or quit smoking.

The European Commission is deciding on regulation contrary to Parliament proposals, contrary to scientific findings and contrary to public health interest