These eight brands account for over 60% of our cigarette sales.

Each of our Global Flagship Brands has played a significant role in making JTI the fastest growing global company in the tobacco sector. In just over a decade we have achieved 11% market share and become the third largest tobacco company worldwide.

Winston

This brand was launched in the United States in 1954 by R.J. Reynolds who named it after its hometown, Winston Salem. Within a year it was the country s best selling filter cigarette. Today it is the number two cigarette in the world, available in over 100 countries.

Camel

Camel has a history that stretches back more than 100 years. Launched in 1913, Camel was the first worldwide cigarette trademark. Today, it is JTI s main international premium brand. It is sold in over 100 countries.

Lorillard » brands

Lorillard produces cigarettes for both the premium and discount segments of the domestic cigarette market. Our premium brands include Newport, Kent and True and our discount brands include Maverick and Old Gold.

Premium brands are well known, established brands marketed at higher retail prices. Discount brands are generally less well recognized brands marketed at lower retail prices.

Newport , our flagship premium cigarette brand, is the top selling menthol and second largest selling cigarette brand overall in the United States based on gross units sold in 2012. The Newport brand accounted for approximately 88 percent of our sales revenue for the fiscal year ended December 31, 2012.

Newport Non Menthol, launched in 2010, is a premium non menthol product that delivers the high quality tobacco taste that adult smokers have come to expect from Newport.

Newport Smooth Select, launched in 2013, is a smooth flavorful premium menthol product that delivers the uniquely rich flavor and quality of Newport.

Maverick , one of America s leading discount cigarettes, offers adult smokers the smooth taste of a premium priced cigarette at an everyday low price.

Lorillard s five brands include 41 different product offerings which vary in price, taste, flavor, length and packaging. We sold our major trademarks outside of the United States in 1977. We maintain our headquarters and manufacture all of our traditional cigarette products at our Greensboro, North Carolina facility.