Although the types are classified as per tobacco grading and processing, cartons/packs are distinguishable by their respective dominant colors. The color on a regular Marlboro pack is red Marlboro Lights is in yellow, and it is green on Marlboro Menthol with each type having its own characteristic taste.

Why is Marlboro So Popular?
Why is Marlboro selling about 80% of the world’s cigarettes? Is it because the legendary cigarettes are now being sold cheap? Well, there are several factors contributing to the leadership position of Marlboro cigarettes. The first thing amongst them is that the brand has identified itself amongst the American icons of masculinity, the cowboys. All its advertisements are centered on the heroics of these glorified brave heroes of yesteryears. Unlike using jeeps, Marlboro advertisements make use of horses which again represent originality for heroics and masculinity. Masculinity has another test which is apparently missing in competing brands. The unmistakable hard taste, that is. This is another point for men to identify themselves with manliness. Even the Marlboro Lights are definitely harder than most regular cigarettes. Besides, almost any fresher is introduced to smoking by one who smokes Marlboro. LM.

The original popularity of Marlboro has carried forward to the present era of cheap cigarettes at discount price, too. More than anything else, the hiking of tax on cigarettes, besides driving smokers away from neighborhood store, has succeeded in complementing the sale of Marlboro. Interesting, but it is more interesting to know how this occurred. We all know that online cheap discount cigarettes sell cigarettes tax free thus even when ordered cigarettes are delivered from across the globe, the landing cost per unit (carton) still works out to be cheaper than pre tax hike prices especially in states like New Jersey, Rhode Island, Washington, Michigan and Arizona where increase has been over 200? per pack. So what does it mean to the cheap cigarettes smokers? They can now enjoy their brands at discount price and can switch over to premium brands like Marlboro which is still affordable.

But you may ask, this should have actually worked against Marlboro, but why not? So here is weighs brand equity where only the premium brands win the race. Generic brands wishing to ride the discount, cheap or tax free wagon loose the race.

Events & workshops » news & events » marlboro college graduate school

«Creating a Sustainable and Flourishing Workplace Managing Towards a Triple Bottom Line and Beyond!» will be held here at Marlboro College Graduate School in Brattleboro on Tuesday, March 11, 2014 from 12 00 PM to 1 30 PM.

The workshop is free, but please register.

Businesses and organizations of all sizes and types are implementing innovative approaches to improve sustainability and resiliency in the workplace. In doing so, they are realizing that doing good works for people and the planet also can improve their financial bottom line. Developing creative strategies for managing this triple bottom line of people, planet and profits is the focus of this workshop.

The field of sustainability is vast, so this workshop will distill some of the key teachings from the sustainability classes offered in our MBA in Managing for Sustainability program. After discussing what it means to have a sustainable and flourishing workplace, we will explore some of the exciting and hopeful trends in business and organizational sustainability, focusing on practical examples that you can apply to your own situation. We will present some easy to use tools and practices that you can take back to your home and business. We’ll talk about ecological and carbon footprints and other ways to measure sustainability progress. We ll explore the real cost of products using everyday examples. We will also address the all important topic of personal sustainability and provide techniques to support your overall well being in the workaday world.

You’ll have time to ask questions, share your experiences, and explore some local and regional case studies. Cary Gaunt will share insights from her extensive research on sustainability leaders and her background as a sustainability consultant, professor, and wilderness guide. This hands on, highly interactive workshop will help you begin to develop a (or augment your existing) sustainability toolkit for personal and organizational flourishing.

Leading the workshop will be Marlboro Graduate School faculty member Dr. Cary Gaunt. Cary focuses her leadership, management, and academic lens on supporting the cultivation of sustainable and thriving people and places. For more than 22 years she led sustainability and watershed management initiatives as a consultant to governmental and non governmental organizations under the auspices of JRB Associates/Science Applications International Corporation (SAIC). She built an award winning team known for developing integrative and innovative solutions to complex environmental/sustainability management challenges. This team, with Cary s leadership, accomplished leading edge tasks around the country including preparing one of the nation s first comprehensive watershed planning guides, facilitating development of Nutrient Trading Guidelines for the Chesapeake Bay, and researching and writing Community Culture and the Environment A Guide to Understanding a Sense of Place, which was selected by the American Library Association as «Notable Government Document in 2003.» For these and other efforts, Cary was awarded the prestigious Environmental Excellence Award for Project Management by SAIC.

This event is part of Marlboro College s Graduate and Professional Studies Programs Tuesday lunchtime MIX (Management Ideas Exchange) workshop series. MIX is a free monthly networking opportunity sponsored by our MBA in Managing for Sustainability, MS in Managing Mission Driven Organizations, MS in Health Care Administration programs. Directors and staff of mission driven organizations are invited to join us every second Tuesday for best practices in organizational success, networking and the exchange of ideas.

For more information about the program, contact Angie Hamilton at ahamilton