Marlboro intense spark nationwide reaction

Posted by meb at February 5th, 2008

A new, «snack sized» mini cigarette brand, Marlboro Intense, has recently been introduced to the Turkish market and sparked nationwide reaction after it was reported by several Turkish newspapers that the new cigarette is being tested first in Turkey.

Several anti tobacco organizations and parliamentary deputies have raised concerns over Marlboro Intense following wide coverage in the news media that the new brand was being tested first on Turkish smokers, who are reportedly being used as guinea pigs for the product set to then be released in other countries. Marlboro Intense was introduced to the Turkish market in November 2007 by Philip Morris, a tobacco company partnered with Turkey’s Sabanc Holding. The Marlboro Intense, half an inch shorter than the 8.4 centimeter regular Marlboros, is designed to appeal to employees who can only take quick, outdoor cigarette breaks while at work, often in cold weather. The mini cigarette allows smokers to smoke their cigarette much more quickly than regular sized ones, but still delivers the same amount of nicotine as the full size version.

Philip Morris is testing the cigarette in Turkey but says it believes the product has worldwide potential as more than 50 countries now have bans on smoking in public places.

The Foundation Combating Smoking Vice President K yas G ng r said launching new products in underdeveloped countries was a Philip Morris tactic.

Philip Morris introduces new tobacco products in underdeveloped countries and Turkey is one of them. Turkey offers a good and young market for tobacco products. Cigarette producing companies make their products attractive with alluring packages. As Turkey takes new steps to reduce the number of people addicted to smoking, tobacco companies devise new plans to avoid losing such a lucrative market, G ng r was quoted as saying by daily Vatan.

Green Crescent Fight against Alcohol and Cigarette Abuse Chairman Mustafa Necati zfatura said that Turkey trails in the seventh place in smoking among 200 world countries. In a phone interview with Today s Zaman, zfatura said Over 120,000 people die in Turkey each year due to a wide variety of diseases caused by smoking. Almost 60 percent of adult males and about 30 percent of adult females are currently addicted to smoking and these figures are increasing rapidly.

Underlining that the number of smokers has increased by 80 percent in the last few years, zfatura said it was natural that Philip Morris chose Turkey to launch its new product, as Turkey is a haven for smokers.

We hope that the new anti tobacco law will influence smokers to stop smoking, stated zfatura.

The Turkish Parliament passed a proposal in early January that expands the former Prevention and Control of Harm from Tobacco Products Law to bring strict public bans on smoking inclusive of workplaces, restaurants and bars.

Under the provisions of the new law television stations will broadcast public service announcements about the harmful effects of smoking and broadcasts that encourage smoking will no longer be allowed. The law will go into effect in May.

Philip Morris move to introduce Marlboro Intense in Turkey first has sparked reaction among parliamentarians as well.

Sacid Y ld z, a Republican People s Party (CHP) stanbul deputy and member of the Parliament s Health Commission, said his party is considering making a motion to bring the issue to Parliament s agenda.

Turkey is being used as a pilot country in various domains. The Health Ministry has to inform the public about such new tobacco products. We need to investigate whether Philip Morris has obtained authorization to put such a product on the market, Y ld z said.

An stanbul deputy from the ruling Justice and Development Party (AK Party), Mehmet Doma , also leveled criticism at Philip Morris for testing a new product in Turkey. It is wrong to test the cigarette in question in our country. We need to probe whether it was introduced to the Turkish market through legal means, he noted.

S leyman Latif Yunuso lu, a Nationalist Movement Party (MHP) deputy from Trabzon, commented that it was strange for an American company to test one of its new products in Turkey. Philip Morris is an American company, but it is testing Marlboro Intense in Turkey. Health authorities should take the necessary steps to investigate this issue. The US has taken several incentives to reduce the number of its cigarette smoking citizens but is testing a new product in Turkey. This is wrong, Yunuso lu said

Officials from Philip Morris, on the other hand, complain that press organs have moved to quickly criticize their company without conducting necessary research into the issue.

Marlboro is an international brand sold in more than 150 countries around the world. Market dynamics and adult smoker preferences in different countries are taken into consideration when offering new variants of Marlboro. It is not the first time that Philip Morris has launched a new product in a country. Having said that, there are many Philip Morris International (PMI) brands and Marlboro variants not sold in Turkey but available in other countries, said Elvan zkaya, external relations manager at Philip Morris Turkey.

Philip Morris marketed Marlboro Wides for the first time in Portugal in April 2006, Marlboro Filter in South Korea in November 2006 and Marlboro Mint Series in Hong Kong in May 2007.

Upon a question over whether Philip Morris is testing Marlboro Intense on Turkish smokers, zkaya said in a written statement that the product in question is part of the company s innovation in order to best respond to consumer preferences.

Like any other PMI product, this cigarette has undergone a significant and rigorous development process to ensure that it does not increase the risks inherent in any other cigarette and the product conforms with the relevant Turkish regulations, including the tar and nicotine ceilings in place in the country, she said, adding that this cigarette, like any other, is dangerous and addictive.

Marlboro Intense is also being criticized by several circles for not including a Turkish translation of the word intense on the pack. Asked about the reason for this, zkaya recalled that the Marlboro Intense trademark was registered in April 2007 and added Regulations in Turkey do not oblige manufacturers to use trademarks in Turkish for their products. Product specifications are communicated to consumer on the side of the pack with T/N/Co numbers in line with the current regulations. All products are required to get approval from the Tobacco Authority in Turkey before they are launched, she added.

On the legal dimension of Philip Morris initiative to test a new product in the Turkish market, legal expert Ali Odaba said it would not be easy for Marlboro Intense consumers to file a lawsuit against Philip Morris if they suffer from health problems in the future.

It is difficult in our country to prove that a cigarette smoking individual is innocent and has had health problems related to smoking while unaware of the harms of tobacco products on human health, he said.

Underlining that he has not heard of any Turkish citizen winning a lawsuit filed for damages suffered due to smoking, Odaba said the Turkish justice and indemnity system is not advanced enough to protect the rights of smokers.

Smokers consume tobacco products though they know their effects on human health. Thus, it is not easy to justify a smoker before the court when he sues against a tobacco company, he added.

source Today’s Zaman

Marlboro (cigarette)

by Jenny Novac on July 21, 2011

Marlboro is the largest selling brand of cigarettes in the world.

It is made by Philip Morris USA (a branch of Altria) within the US, and by Philip Morris International (now separate from Altria) outside the US. It is famous for its billboard advertisements and magazine ads of the Marlboro Man.

The brand is named after Great Marlborough Street, the location of its original London factory. Richmond, Virginia is now the location of the largest Marlboro cigarette manufacturing plant.

Philip Morris launched the Marlboro brand in 1924 as a woman’s cigarette, based on the slogan «Mild As May». In the 1920s, advertising for the cigarette was primarily based around how ladylike the cigarette was. To this end, the filter had a printed red band around it to hide lipstick stains, calling it «Beauty Tips to Keep the Paper from Your Lips». History

After scientists published a major study linking smoking to lung cancer in the 1950s, Philip Morris repositioned Marlboro as a men’s cigarette in order to fit a market niche of men who were concerned about lung cancer. At the time, filtered cigarettes were considered safer than unfiltered cigarettes, but had been until that time only marketed to women.

Marlboro man

Men at the time indicated that while they would consider switching to a filtered cigarette, they were concerned about being seen smoking a cigarette marketed to women.

The repositioning of Marlboro as a men’s cigarette was handled by Chicago advertiser Leo Burnett. The proposed campaign was to present a lineup of manly figures sea captains, weightlifters, war correspondents, construction workers, etc. The cowboy was to have been the first in this series. While Philip Morris was concerned about the campaign, they eventually greenlighted the campaign.

Cigarette Marlboro

This convinced Philip Morris to drop the lineup of manly figures and stick with the cowboy .

In order to comply with a court ruling USA vs. Philip Morris, Philip Morris is now prevented from using Marlboro products previously marketed in the United States as «Lights», «Ultra Lights», «Medium», «Mild», or any similar designation that yields an impression that some tobacco products are comparatively safe.

Marlboro Light cigarettes

Motorsport sponsorship

Marlboro is known for its sponsorship of motor racing. This started in 1972 with its sponsorship ofFormula One teams BRM and Iso Marlboro Ford. The former took one win at the very wet Monaco Grand Prix. Marlboro has won first place in cigarette types 9 times

Marlboro sponsorship ferrari

For 1974 Marlboro dissolved its sponsorship of both teams and became famously associated with theMcLaren team, which brought it its first constructors’ championship and its drivers title for Emerson Fittipaldi. The team was successful through to 1978, with another world champion in James Hunt in1976. Following that the partnership went through a dry patch until Ron Dennis’s Project Four Organisation took over the team in 1981. Marlboro sponsored McLarens dominated F1 for much of the 1980s and early 1990s, with Niki Lauda, Alain Prost and Ayrton Senna between them winning the drivers’ championship all but one year from 1984 to 1991. After the departure of Ayrton Senna in 1993, Marlboro McLaren did not win a race for three years. Marlboro ended their sponsorship of the team in 1996, which ended the famous red and white McLaren livery.

Marlboro also sponsored Scuderia Ferrari as secondary sponsor from the mid 1980s as a result of company president Enzo Ferrari, who refused to allow «outside» sponsor brands to appear on his team cars. 5 Years after his death in 1988, Marlboro began to take over as the primary sponsor, which they would be later officially branded as Scuderia Ferrari Marlboro.

In September 2005, Ferrari signed an extension of their sponsorship arrangement with Marlboro until 2011. This comes at a time when tobacco sponsorship has become wholly illegal in the European Union (including F1 races) and other major teams have withdrawn from relationships with tobacco companies, for example McLaren ended their eight year relationship with West, Renault broke with JT and BAT withdrew in 2006. In reporting the deal, F1 Racing magazine judged it to be a «black day» for the sport, putting non tobacco funded teams at a disadvantage and discouraging other brands from entering a sport still associated with tobacco.

Marlboro McLaren F1

The magazine estimates that in the period between 2005 and 2011 Ferrari will receive $1 billion from the agreement. Depending on the venue of races (and the particular national laws) the Marlboro branding will be largely subliminal in most countries. In April 2008, Marlboro displayed explicit on car branding on Ferrari for the last time, now permanently replaced with a variety of barcodes in place of it. Now there are calls from leading health officials, the European Commissioner for Health and influential doctors for a review of the subliminal advertising contract Marlboro has with Advertising Guerrilla and Ferrari, due to the implications of influencing the purchase of cigarettes with possible subliminal advertising, as no tobacco products can be promoted in sporting events in Europe by law. The Ferrari team claims the barcode is part of the car design, not an advertising message.

Ferrari scuderia marlboro

The controversial barcode designed was recently removed by Ferrari for the start of the Spanish Grand Prix in the 2010 season but the barcode remains on drivers team gear. In January 2011, the Scuderia Ferrari presented a new logo for its racing team. This logo is considered by a specialised F1 websiteas a subliminal advertisement for Marlboro, evocating the top left corner design of a Marlboro cigarettes pack.

In June 2011, Ferrari extended its collaboration with Marlboro through to the end of 2015, despite cigarette advertising being banned in the sport.

Marlboro also sponsored the Alfa Romeo Formula One team between 1980 and 1983, although unable to match up to its pre war and 1950s heyday, the team only achieving one pole position, one fastest lap and four podium finishes.

Other racing series

Since their start in Formula One, Marlboro has also sponsored numerous teams and races, from Joest Racing in Group C in 1983 to Toyota at the 24 Hours of Le Mans in 1999 (despite a tobacco ban in France) and Marlboro Masters Formula Three race in Zandvoort.

Marlboro sponsorship in Champ Car (also known as ‘CART’ and ‘IndyCar’ at that time) dates back to 1986. The Penske cars in the Indy Racing League (IRL) currently run in Marlboro’s distinctive red and white colors. In 2006, a Marlboro sponsored car won the Indianapolis 500. However for the 2007 season, Marlboro have ceased their sponsorship of the Penske Cars, their place being taken by Kodak, and later Cellco Partnership. The team will retain the color scheme. Where ‘Marlboro Penske’ appeared on the side of the cars, ‘Team Penske’ replaced it. Although «Marlboro» does not sponsor Team Penske, Philip Morris USA is still Team Penske’s main sponsor, and the Penske team’s new name, Penske Championship Racing, reflects the Cellco Partnership sponsorship. (The Penske Championship Racing name was adopted to evade NASCAR’s ban on wireless telephone advertising Cellco’s team is marketed as Verizon Championship Racing.)

Marlboro also sponsor Holden Dealer Team from 1974 through to 1984. The Marlboro branding gave rise to some of Australia’s most prominently recognizable race cars such as the L34 and A9X Torana, as well as the famous VK Group C «Big Banger» Commodore of Peter Brock and Larry Perkins Bathurst winning fame. As well as this, in Motorcycling Grand Prix, Marlboro sponsored the Kenny Roberts run Yamaha team in 500cc as well as one of his former rider, Wayne Rain
ey’s team in the 250cc class. As a result of their sponsorship, Marlboro decals on race replica bikes became one of the most popular decal kits that were available. Marlboro nowadays sponsors the Ducati MotoGP team whom Casey Stoner rides for, despite as of the 2009 Grand Prix motorcycle racing season , they are only allowed to brand the bikes at 1 round, in Qatar. The controversial barcode designed was recently removed by Ducati for the start of the French motorcycle Grand Prix in the 2010 season but the barcode remains on riders team gear.

Marlboro cigarettes

Marlboro also has a long history in rallying sponsorship, including with the factory World Rally Championship teams of Toyota (notably with Freddy Loix until the end of 1998), Mitsubishi(to whom Loix moved from 1999 until 2001, with the iconic livery remaining on successive Lancer Evolutions until the marque’s temporary WRC withdrawal at the end of 2002), and Peugeot, from 2003 to 2005. From 2005 to 2007, GP2 Series team ART Grand Prix was also sponsored by Marlboro. Marlboro are generally credited as being among the most important of sponsors to the world of Formula 1 (and motor racing in general) in terms of the amount of financial backing given to various competitors. In mid 2006, special «racing editions» of Marlboro Red were sold in the UK, with a Ferrari inspired design, although the Ferrari name and badge were not used. They also come in Mentols

List of Marlboro brand varieties

Marlboro cigarette brand

Marlboro

  • Marlboro 100&#8242 s
  • Marlboro 72&#8242 s
  • Marlboro Red Label (Medium)
  • Marlboro Red Label 100&#8242 s (Medium)
  • Marlboro Gold Pack (Light)
  • Marlboro Gold Pack 100&#8242 s (Light)
  • Marlboro Gold Pack 72&#8242 s (Light)
  • Marlboro Silver Pack (Ultra Light)
  • Marlboro Silver Pack 100&#8242 s (Ultra Light)
  • Marlboro Silver Pack 72&#8242 s (Ultra Light)
  • Marlboro Blend No. 27
  • Marlboro Virginia Blend
  • Marlboro Virginia Blend 100&#8242 s
  • Marlboro Gold Touch
  • Marlboro Gold Edge
  • Marlboro Gold Fine Touch
  • Marlboro Filter Plus
  • Marlboro Filter Plus Extra
  • Marlboro Silver

Menthol

    Marlboro cigarette filter

  • Marlboro Menthol
  • Marlboro Menthol 100&#8242 s
  • Marlboro Menthol 72&#8242 s
  • Marlboro Menthol Blue Pack (Mild)
  • Marlboro Menthol Blue Pack 100&#8242 s (Mild)
  • Marlboro Menthol Blue Pack 72&#8242 s (Mild)
  • Marlboro Menthol Gold Pack (Light)
  • Marlboro Menthol Gold Pack 100&#8242 s (Light)
  • Marlboro Menthol Silver Pack (Ultra Light)
  • Marlboro Menthol Silver Pack 100&#8242 s (Ultra Light)
  • Marlboro Menthol Smooth
  • Marlboro Menthol Smooth 100&#8242 s
  • Marlboro Menthol Blend No. 54
  • Marlboro Menthol Blend No. 54 100&#8242 s
  • Marlboro Menthol Blend 32
  • Marlboro Menthol Blend 32 100&#8242 s
  • Marlboro Menthol Skyline
  • Marlboro Menthol Skyline 100&#8242 s

Special Blend

  • Marlboro Special Blend Red
  • Marlboro Special Blend Red 100&#8242 s
  • Marlboro Special Blend Gold
  • Marlboro Special Blend Gold 100&#8242 s
  • Marlboro Special Blend Black
  • Marlboro Special Blend Black 100&#8242 s
  • Marlboro Menthol Special Blend
  • Marlboro Menthol Special Blend 100&#8242 s
  • Marlboro Menthol Blue Special Blend
  • Marlboro Menthol Blue Special Blend 100&#8242 s

Snus

  • Marlboro Rich
  • Marlboro Amber (Mild)
  • Marlboro Peppermint
  • Marlboro Spearmint
  • Marlboro Original (Tin)
  • Marlboro Mint (Tin)

Cigarettes and Lifestyle , altria, market niche, marlboro cigarette, marlboro man, marlboro products, philip morris international, woman’s cigarette Facebookfacebook TwitterTwitter stumbleuponstumbleupon Buzz One Response to «Marlboro (cigarette)»

  • Anthony Brookes says

    Looking for colours to do my peugeot jet force 125 in the old malboro colours in memory of the late great james hunt. Any info would help. ps if you could send me pictures that would help. But i do not know how to plan it out on a bike. Thanks

    March 29, 2012 10 34 pm Reply

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