Marlboro maker altria jumping into e-cigarettes

Tobacco company Altria Group Inc. is launching its first electronic cigarette under the MarkTen brand in Indiana starting in August and expanding its smokeless product offerings.

The owner of the nation’s biggest cigarette maker, Philip Morris USA, announced the details of its NuMark subsidiary’s foray into the fast growing business Tuesday.

It’s the last of the nation’s major tobacco companies to market an electronic cigarette in an industrywide push to diversify beyond the traditional cigarette business, which has become tougher in the face of tax hikes, smoking bans, health concerns and social stigma.

The Richmond, Va. based company declined to say whether it plans to expand beyond the initial statewide test market or whether it plans to advertise on TV a place tobacco companies have long been prohibited from marketing traditional cigarettes.

During an investor presentation on Tuesday, CEO Marty Barrington said the company has «spent a good deal of time studying the category and the business opportunity.»

«The category is in its early stages and time will tell how it will evolve,» Barrington said.

Electronic cigarettes are battery powered devices that heat a liquid nicotine solution, creating vapor that users inhale. Devotees say e cigarettes address both the addictive and behavioral aspects of smoking. Smokers get their nicotine without the more than 4,000 chemicals found in regular cigarettes. And they get to hold something shaped like a cigarette, while puffing and exhaling something that looks like smoke.

More than 45 million Americans smoke cigarettes, and about half of smokers try to quit each year, according to the Centers for Disease Control and Prevention.

MarkTen is a disposable e cigarette but can be reused by buying a separate battery recharging kit and additional cartridges in both tobacco and menthol flavors. The company said the e cigarette’s «Four Draw» technology is designed to give users a «more consistent experience» that closely resembles the draw of a traditional cigarette.

The e cigarette, made in China by a contract manufacturer, is expected to sell for about $9.50. Prices for additional cartridges and recharging kit were not available. The liquid for the cartridges is being produced in the U.S.

Last week, Reynolds American Inc., owner of the nation’s second biggest tobacco company, announced that it is launching a revamped version of its Vuse brand electronic cigarette in Colorado in July, with its sights set on expanding nationally. Lorillard Inc., the nation’s third biggest tobacco company, acquired e cigarette maker Blu Ecigs in April 2012 and has expanded to more than 80,000 retail outlets.

The market for e cigarettes, which includes more than 250 brands, has grown from the thousands of users in 2006 to several million worldwide. Analysts estimate sales could double this year to $1 billion. Some go as far as saying consumption of e cigs could surpass consumption of traditional cigarettes in the next decade.

Tobacco company executives even noted that e cigarettes drove total industry cigarette volumes down about 600 million cigarettes, or about 1 percent, during the first quarter, excluding Internet sales a major avenue for e cig purchases.

The Food and Drug Administration plans to assert regulatory authority over e cigarettes in the near future. Public health officials say the safety of e cigarettes and their effectiveness in helping people quit regular smokes haven’t been fully studied.

Despite the regulatory uncertainties, electronic cigarettes have attracted the attention of investors.

Electronic cigarette maker Njoy Inc. said Monday it has raised $75 million in financing from investors including Napster founder and entrepreneur Sean Parker and Homewood Capital principal Douglas Teitelbaum to be used for marketing, clinical trials, research and development, and international expansion. Musician Bruno Mars also has invested the company whose Njoy King disposable e cigarettes are available in more than 60,000 retail stores.

Like other tobacco companies, Altria also is focusing on cigarette alternatives for future sales growth because the decline in cigarette smoking is expected to continue.

The company said Tuesday it is expanding its Verve chewable, disposable nicotine discs from 60 stores to about 1,200 throughout Virginia in the second half of the year. It also plans to debut a gum containing tobacco in Denmark this summer called Tju (pronounced like «chew») through a previously announced joint venture with an affiliate of Fertin Pharma A/S to develop smokeless nicotine products.

Altria, whose brands include top selling Marlboro cigarettes, Skoal smokeless tobacco and Black & Mild cigars, also on Tuesday reaffirmed its 2013 full year adjusted earnings forecast of between $2.35 and $2.41 per share. The company also owns a wine business, holds a voting stake in brewer SABMiller, and has a financial services division.

Everything about marlboro cigarettes and why get cigarettes online — by mikedaniels — newsvine

For you to know why Marlboro cigarettes sell a lot more than all the other brands such as Camel, Virginia Slims, Winston and Salem, you want to posses a wider concept of all the types of Marlboro cigarettes that are marketed across the planet. It is also necessary to know this, particularly when you want to purchase cigarettes online. There are 3 types of Marlboro cigarettes, which are namely

  • The Marlboro Lights
  • The Marlboro Regular
  • The Marlboro Menthol

Even though the types are classified depending upon tobacco grading along with processing, cartons or packs are distinguishable by their leading colors. In general, the color of normal Marlboro cigarette pack is red Marlboro Light is yellow, and Marlboro Menthol is green with every type having its own distinctive taste.

Popularity of Marlboro cigarettes.
Why is Marlboro selling 80 % of the cigarettes on the planet ? Well, there are plenty of factors which contribute to the leadership position of the Marlboro cigarettes. The initial thing amongst them is that Marlboro has identified itself among the American masculinity icons, the cowboys.

Marlboro Lights are among the most preferred by ardent cigarette smokers.

Unlike using Jeeps or suvs, the Marlboro ads use horses that again represent creativity for masculinity and heroics. Masculinity is apparently the factor which is missing in other competing brands. You will fall in love with the hard taste of Marlboro cigarettes when you purchase cigarettes on the internet. This is yet another point for smokers to identify themselves with masculinity and manliness. The Marlboro Lights are definitely much harder compared to most of the other cigarettes. Other than this, a fresher always opt to start smoking with Marlboro.

Why are cigarettes online cheaper ?
More than any other thing, the tax hike on cigarettes, apart from driving the smokers away from local store, has succeeded to complement Marlboro sale when you buy cigarettes online. All know that online cigarettes sell cigarettes free of tax therefore even when ordered cigarettes are delivered from all over the world, the landing price per carton still works out to be much cheaper than pre tax hike costs especially in some states where increase has been more than 200 per pack.

How to order cigarettes on the internet at cheap price ?
Now they can enjoy their brands at cheap cost and can switch over to premium brands such as Marlboro which is really affordable than many other premium brands. You may wonder that this should have worked against Marlboro but why has it not! All cigarette lovers can buy cigarettes online without having to spend a lot.