More (cigarette) — wikipedia, the free encyclopedia

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More is a brand of cigarette which was originally marketed to both men and women and then changed its primary focus to women consumers. It typically has a dark brown (rather than the traditional white) wrapper and is typically 120 mm in length. The More brand does, however produce shorter versions with the typical white wrapper and white or cork filters.

Initially tested in Oklahoma City in 1974, the brand was introduced nationally by R.J. Reynolds Tobacco Company in June 1975. Bridging the gap between cigars and cigarettes ‘More’ was the first successful 120mm cigarette. It had a strong flavor and when introduced was higher in «tar» and nicotine than most filter cigarettes on the market. It is sold in both the full flavor and menthol flavors. It is currently considered a niche brand by RJR, still sold, but not promoted by advertising. It is sold globally under license to various other tobacco companies under the title of More International. The brand was expanded to include ‘light’ styles in the form of both brown and white 120 mm and a beige 100 mm. The brand is currently a product of JT International (JTI), in the EU and in the Philippines by Fortune Tobacco (PMFTC, Inc.).

Sponsorship edit

More Jutaria, Malaysian game show, RTM1 1991

See also edit

  • Fashion brands
  • Smoking culture

Bbc news — australia cigarette plain packaging law upheld by court

Australia’s highest court has upheld a new government law on mandatory packaging for cigarettes that removes brand colours and logos from packaging.

The law requires cigarettes to be sold in olive green packets, with graphic images warning of the consequences of smoking.

Leading global tobacco manufacturers, including British American Tobacco and Philip Morris, had challenged the law.

The new packaging rules are scheduled to be implemented from 1 December 2012.

«At least a majority of the court is of the opinion that the Act is not contrary to (Australia’s constitution),» the court said in a brief statement.

The full judgement is expected to be published on a later date.

‘Still a bad law’

The law was passed by the government last year. Authorities have said that plain packaging of cigarettes will help reduce the number of smokers in the country.

Australian cigarette packets may soon look like this

However, tobacco manufacturers have argued that removing their brand names and company colours from packets will lead to a drastic cut in profits.

They have also warned that it may result in fake products entering the market.

«It’s still a bad law that will only benefit organised crime groups which sell illegal tobacco on our streets,» said Scott McIntyre, spokesman for British American Tobacco (BAT) Australia.

Sonia Stewart, spokesperson for Imperial Tobacco, added that «the legislation will make the counterfeiters’ job both cheaper and easier by mandating exactly how a pack must look».

Cigarette manufacturers have also claimed that the law is unconstitutional and infringes on their intellectual property rights by banning the use of brands and trademarks.

However, BAT’s Mr McIntyre said the firms will comply with the new rules.

«Even though we believe the government has taken our property from us, we’ll ensure our products comply with the plain packaging requirements and implementation dates.»

‘Deluge of legislation’

Australia’s new tough packaging laws are the first of their kind to be implemented in the world.

However, many other countries such as New Zealand, India, the UK and even some states in the US have been contemplating taking similar measures in a bid to reduce the number of smokers.


5 комментариев to “More (cigarette) — wikipedia, the free encyclopedia”

  1. Named after Chesterfield Country, Virginia, Chesterfield cigarettes are one of the most popular brands among the tobacco smokers. Originally produced by Liggett & Myers Tobacco Company, the brand was sold to Philip Morris, a

    • Blue Cigarettes With price $21.20 per cigarette carton More Red 120 Cigarettes More Menthol 120 Cigarettes Cheap Lucky Strike Cigarettes Cheap Lucky Strike Cigarettes were first introduced by R.A. Patterson of Richmond, Virginia, in 1871 as cut plug chewing tobacco and later a cheap cigarette. In 19

    • 6.00) $6.30 5% 26. Mississippi ($5.45) $6.34 16% 25. Delaware ($6.00) $6.35 6% 24. Georgia ($5.93) $6.39 8% 23. New Hampshire ($6.59) $6.44 2% 22. Montana ($6.25) $6.46 3% 21. Texas ($7.24) $6.69 8% 20. Pennsylvania ($6.95) $6.85 1% 19. Utah ($6.64) $6.89 4% 18. Maine ($7.12) $7.37 4% 17. New Mexico

  2. y. Retrieved 12 November 2013. "Government agencies and medical organizations, such as the FDA, the Centers for Disease Control and Prevention, and the American Academy of Pediatrics have also expressed concern that electronic cigarettes could increase nicotine addiction and tobacco use in young peo

  3. plemented cigarette taxes. Several cities such as Chicago and New York City have also implemented their own citywide cigarette taxes. New York City has a citywide tax of $1.50, making the combined state and local rate $5.85, the highest in the nation. 5 The lowest rate in the nation is in Missouri,

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