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Philip Morris & Co. (now Altria) had originally introduced the Marlboro brand as a woman’s cigarette in 1924. Starting in the early 1950s, the cigarette industry began to focus on promoting filtered cigarettes, as a response to the emerging scientific data about harmful effects of smoking. 3 Under the false impression that filtered cigarettes were safer, 4 Marlboro, as well as other brands, started to be sold with filters. However, filtered cigarettes, Marlboro in particular, were considered to be women s cigarettes. 5 During market research in the 1950s, men indicated that while they... Read More.

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Tobacco company Altria Group Inc. is launching its first electronic cigarette under the MarkTen brand in Indiana starting in August and expanding its smokeless product offerings. The owner of the nation’s biggest cigarette maker, Philip Morris USA, announced the details of its NuMark subsidiary’s foray into the fast growing business Tuesday. It’s the last of the nation’s major tobacco companies to market an electronic cigarette in an industrywide push to diversify beyond the traditional cigarette business, which has become tougher in the face of tax hikes, smoking bans,... Read More.

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