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The brand architecture of Marlboro is grouped as follows Marlboro is acting as the master brand and brand driver. The whole product portfolio states a very high integration. Marlboro cigarettes are divided into three subbrands, which are taking over meaningful driver roles Marlboro Flavor Marlboro Gold Marlboro Fresh Amongst these subbrands, Marlboro products are further differentiated into single cigarette subbrands such as Marlboro Beyond, Marlboro Red Box, Marlboro Red Soft, etc. Brand Portfolio Strategy Marlboro has recently switched to a new advertising strategy and is thereby evidently... Read More.

5 марта, 2014

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It was one of 517 to fall from the deck on the Bay of Biscay during storms earlier this month. The Maritime and Coastguard Agency (MCA) is arranging recovery of the Maersk container which landed in the early hours today (Sunday) but have been delayed by the high tide. Police officers who have cordoned off the beach have issued a stern warning to anyone hoping to pick up a free packet of soggy cigarettes. A spokesman for Devon and Cornwall Police said «At the moment the container is still in shallow water and is floating, so is not accessible. «We will wait to see if it does come ashore... Read More.

5 марта, 2014

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5 марта, 2014

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5 марта, 2014

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5 марта, 2014

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5 марта, 2014

European union poised to ban e-cigarettes and smokeless tobacco

PRLog (Press Release) Sep. 24, 2012 WASHINGTON, D.C. (September 24, 2012) The European Union EU appears poised to ban virtually all smokeless products containing nicotine, a ban which would include e cigarettes and smokeless tobacco, reports John Banzhaf, the public interest law professor whose legal actions prompted the EU to crack down on cigarette advertising in member countries. The EU ruling could also affect how the U.S.’s Food and Drug Administration FDA finally decides to treat e cigarettes and similar products, and perhaps also governments in other countries which have been advised... Read More.

5 марта, 2014

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5 марта, 2014

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5 марта, 2014

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5 марта, 2014