Phillip morris introduces marlboro … marijuana cigarettes » the free patriot

January 23, 2014 by Kevin Lake News

What was once nearly every experimental college student’s pipe dream (pun intended) is on its way to becoming a reality. It seems that Phillip Morris is planning to make marijuana cigarettes and have them distributed though outlets in Colorado where it is legal to sell marijuana for recreational purposes. According to reports, they will do the same in the state of Washington when it becomes legal there later this year.

According to reports

Serafin Norcik, Phillip Morris Sr. Vice President for Marketing said in an interview that the company has been high on the idea of marketing cannabis, and has been monitoring the market for some time. It was only when the recent legalization initiatives winning in Colorado and Washington that they finally made the decision to take a leap of faith.

Norcik added that they have begun contacting former drug lords in Mexico and Paraguay, currently the largest marijuana producing countries in the world, for the possibility of setting up a distribution ring across the North and South American continents, to streamline the supply lines.

Since only cigarettes are currently banned in advertisements and promotions in the United States, Phillip Morris also has set aside a huge $15 billion advertising budget just to promote the new Marlboro M and are now negotiating with major networks and publishers, to start marketing the product to consumers in the beginning of 2015.

Norcik also revealed that a big initial push is planned around January next year, and have acquired most of the ad airtime for Superbowl XLIX. However, since marijuana will be legal only in Colorado and Washington during the 2015 Superbowl, all the ads will be blacked out in all other States and will only show a static M logo for the duration of the ad.

Phillip Morris shares hit an all time high on the marijuana news and shot up to $998.00 from $83.03 just a few hours after the announcement went public.

Kevin Lake

Kevin E Lake is an Iraq War Veteran and an author. He has published five books. Please visit his store to check out all of his titles by clicking HERE!

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What is the secret behind the Marlboro country advertising campaign which changed the face of this brand from a product designed for women to a cigarette especially created for men ? What is so special in the set of classic advertisements with a cowboy riding his horse in a beautiful setting ? And, even more important, why is this image so important that it has become emblematic for an entire generation of smokers ?

To answer these questions, we had to analyze the image closely. And here’s what we found

  1. In these TV spots, the cowboy always rides a horse, which is a symbol of elegance, grace, and good tastes.
  2. The cowboy is generic as such, he represents the American man, free, confident, and reliable.
  3. During his ride, he usually reaches a lake or a river and sets a fire in the evening time. This renders the elemental forces behind the scene the water, the earth, the fire, and the air. In this context, smoke seems the logical fifth element in the series.
  4. Smoking is associated with enjoying nature and loneliness in wilderness. So it must be a relaxing act for each and every man out there, irrespective of other details, such as cultural background, social status, etc.
  5. Horses are a sign of power and freedom and… so is smoking.

Even if this image is very close to clich?, if not a clich? in itself, it became one of the most influential images in the tobacco industry of the 20th century and few other brands (like Kent, Camel, and Lucky Strike) can fight against it effectively. It’s so effective that it is perceived as a cultural and social reference in many movies and books dealing with cowboys and with the traditional American way of life.

Marlboro country is a place where men can be free (of daily problems), where they can simply enjoy the benefits of nature and smoking altogether. It is, ultimately, the perfect place to put all your worries aside and start smoking.