Toughening competition in the cigarette market as well as the effect of restrictions on advertising, forces major manufacturers to make serious investments in the development of innovative packaging. Unusual stylish box can not only increase the loyalty of supporters of the brand, but also attract new ones as well as increase the profitability of the business by increasing the maximum retail price to sell cigarettes online. At the same time, packaging in the premium and super-premium segment is turning into a fashion accessory.
The cigarette manufacturers pleased smokers with a series of new products: black and white Virginia Slims, Vogue, Davidoff, Glamor perfume packs and Virginia Slims, L & M slims version, superslims Sobranie London, Winston, LD pinks, Kiss with a fresh apple flavor, and Kent Nanotek in Compact King Size and Marlboro Filter Plus with an innovative type of filter, enabling smokers to order these cigarettes uk online.
At the same time, companies involved in the development of packaging not only well-known advertising agencies, as in the case of Marlboro Filter Plus, but also fashionable artists. So, the packs of Davidoff Black & White were designed by the French designer Ora-Ito. And if nowadays hardly anyone can be surprised with the slims and superslims versions, then such novelties as Virginia Slims, Glamor Pinks and Menthol, Kent Nanotek and Marlboro Filter Plus, have managed to attract increased attention of consumers who order cigarettes online.
However, the trend is evident: the development of the range mainly occurs due to the emergence of new varieties of existing brands. At the same time, for successful sales it is now not enough to launch a particular brand in the slims or superslims version; it is necessary to attract the attention of the consumer to it. The easiest way to do this is with the help of a unique pack, which competitors will not be able to repeat.