Public backs plans to remove branding from cigarette packets

Almost two thirds of people support moves to sell cigarettes in plain packaging, suggesting tobacco companies will soon lose the battle to protect their brands’ identities.

The government will publish a consultation on Monday examining plans to strip all branding from cigarette packs sold in England. The move has been welcomed by health groups.

«Pack designs are used to promote brand imagery, and also distract attention from health warnings,» said Professor John Britton, director of the UK Centre for Tobacco Control Studies. «Putting tobacco into plain packs creates no problem for existing users who want to continue to buy the product, but protects children and young people from becoming familiar with and perhaps identifying with specific brands.»

Branded cigarette packs are considered vital to the profits of the tobacco firms, which are mounting a ferocious lobbying campaign to defend their right to differentiate their products.

But an independent YouGov survey of 10,000 adults, conducted for Action on Smoking and Health, suggests 62% of people support plain packaging while only 11% oppose it. The survey found that only 6% believe the tobacco industry can be trusted to «tell the truth».

Ash also claims around eight out of 10 people support smoke free legislation, with the majority of the public in favour of further restrictions on smoking in public and on tobacco promotion.

Deborah Arnott, chief executive of Ash, said the poll showed the cigarette companies were fighting a losing battle. «Big Tobacco has the money for a fight, but money can’t buy legitimacy,» Arnott said. «Now that even a business friendly government like ours can say they want the tobacco industry to have no business in the UK there’s nowhere left to turn. This is the endgame for Big Tobacco.»

A spokesman for the British Medical Association said plain packaging was key to the strategy for reducing levels of smoking in the UK. «As doctors we see first hand the devastating effects of tobacco addiction, and therefore we support moves to reduce the number of people taking up this deadly habit,» the spokesman said.

But a backlash against the proposals is already mobilising.

«It would appear that Andrew Lansley the health secretary has made up his mind before the consultation has even been launched on Monday,» said Simon Clark, director of the smokers’ group Forest. «We do think that the total process is a total farce.»

The Association of Convenience Stores, which represents corner shops, has vowed to fight the proposal. «We do not believe that government should impose such a measure at a time when the recently enacted tobacco display ban is still to be implemented in England, Wales and Northern Ireland,» said James Lowman, its chief executive. «The confusion that this would create would create further regulatory burdens on thousands of businesses.»

Tobacco firms argue that they have a right to defend their intellectual property rights.

«Our trademarks are protected by law and we have a fundamental right to differentiate our brands from those of our competitors,» said a spokesman for Imperial Tobacco, which manufactures the Lambert & Butler and Embassy brands.

The spokesman warned that generic packaging would increase «the already high level of counterfeit product available in the UK».

Australia is the only country so far to pledge to introduce plain packaging.

Bronco cigarettes — this is bronco nation

Giel York Tobacco, headquartered in Miami, Florida, is a privately owned corporation whose founders have many years of diverse experience in the tobacco industry. Beginning with their first marquee brand «Bronco», the company s primary objective has been to build on the previously established success its members have had in the generic cigarette business since 1996. Several executives of Giel York Tobacco are the original founders and creators of Bronco Cigarettes in the United States and many other countries around the world. Over the past decade, Bronco became one of the largest price valued cigarette brands in the United States, achieving over 1% of the entire cigarette market while distributed by General Tobacco.

In February of 2011, North American Tobacco Company, settled a long seven year legal dispute regarding the rights in the world famous Bronco brand. A global settlement between North American Tobacco, General Tobacco, and SDK Patan, LLC was accomplished. SDK Patan, LLC acquired all right, title, interest, and associated goodwill in and to the Bronco brand for cigarettes and tobacco related products. Following this transition, SDK Patan, LLC by virtue of a license agreement with Giel York Tobacco, entered into a Manufacturing and Distribution Agreement with Six Nations Manufacturing of New York.

Six Nations Manufacturing and owner J.C. Seneca were carefully selected to become the exclusive manufacturer of Bronco Cigarettes for the United States and Native Territories. Giel York Tobacco s decision to have Six Nations Manufacturing exclusively manufacture Bronco was due to its solid reputation and steady growth in the tobacco industry. Six Nations Manufacturing, headed by its director of operations Mark Corrao, has proven to be an industry leader in producing superior tobacco products, while maintaining the highest level of regulatory compliance and customer satisfaction. Giel York Tobacco embraced Six Nations Manufacturing capabilities and operational integrity to achieve its vision «Provide the finest tobacco products at a lower price.»

Due to the sharp consolidation among the scarcely compliant manufacturers in the tobacco industry, there is a significant increase in demand for quality price value cigarettes. This Joint Venture will dedicate its combined resources in bringing Bronco back to a loyal wholesale customer base, routinely deprived of steady product supply and higher profit margins in past years.

Bronco cigarettes are now manufactured exclusively in the United States by Six Nations Manufacturing under the authority of Giel York Tobacco. Bronco Class A cigarettes are currently available in 100 s and King Size Hinge Top Box in all popular choices including Red, Gold, Silver, Menthol, Menthol Gold, and Non Filter.

After sampling Bronco’s superior blend of tobacco, like many others, you will discover why there are a growing number of satisfied wholesalers and distributors who enjoy enormous renewed success with the best price value cigarette on the market.

MANUFACTURING

Located on the Sovereign Territory of the Seneca Nation near Buffalo, NY, Six Nations Manufacturing operates some of the most modern, state of the art technology and equipment for manufacturing cigarettes and other tobacco products. The production facility and the entire alliance with Giel York Tobacco employs over 40 experienced personnel. Six Nations Manufacturing facility meets or exceeds the highest industry and regulatory standards. Six Nations Manufacturing is a U.S. Federally licensed facility that is regulated by the Tobacco Tax and Trade Bureau (TTB), a division of the Alcohol Tobacco and Fire Arms (ATF), under the authority of the U.S Treasury Department. Six Nations Manufacturing is also fully compliant with the Food and Drug Administration (FDA). All Bronco cigarettes are Fire Safe Certified (FSC).


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