R.J. Reynolds puts limited marketing support behind these brands, focusing on balancing the brands’ scale and long term profit.
Winston was introduced in 1954 and became the first nationally popular filtered cigarette. By 1966, Winston became the best selling cigarette in the nation, a position it held for 10 years. Today, Winston remains one of the country’s top 10 cigarette brands.
Salem was introduced in 1956 as the first filtered menthol cigarette. Salem eventually dominated the menthol category becoming one of the world’s best selling brands. Today, Salem remains one of the best selling menthol brands in the United States.
Doral was introduced in 1969 and repositioned in 1984 as a savings brand, becoming the first branded cigarette to compete in the growing value segment. Doral quickly became and continues to be one of the leading savings brand in the United States.
Launched in 1933, Kool was the first menthol brand to gain nationwide distribution and it quickly became one of the world’s most famous menthol cigarettes. Kool is distinctive among menthol cigarettes because it delivers an intense menthol smoking experience that is bold, yet smooth. Kool achieves the perfect balance of rich tobacco taste by combining specially blended tobaccos with the fresh flavor of menthol. The fusion of tobacco and menthol is symbolized by the interlocking “O’s” in the Kool logo, which are present today in much the same form as on the original packaging.
Misty was introduced in 1990 as a value priced brand in the slims segment. Misty rapidly grew to become the country’s leading value priced slims brand, a position it holds today. Its combination of quality and affordability provides Misty a loyal base of consumers.
Launched in 1987 Capri created a new segment in the U.S. cigarette industry the “super slim” cigarette. Capri cigarettes are 17mm in circumference versus 23mm for a traditional “slim” cigarette. Capri’s “Luxury Length” 120mm styles soon followed, providing a unique product for adult smokers wishing to express their own personal style. With a premium tobacco blend and thin, stylish packaging Capri is the leading brand in the super slims segment.
Laramie cigarettes – simpsons wiki
Radioactive Man advertising Laramie. Added by Jhonevans
Several characters smoke Laramie Cigarettes. Edna Krabappel (who also smokes menthol cigarettes) smoked one in Lemon of Troy right before writing on the board with it. In Duffless, Bart tests Laramie Cigarettes on Santa’s Little Helper. Patty and Selma Bouvier are both seen consistently smoking Laramies almost every time they appear, and the playground bullies are often seen playing with Laramie boxes, and smoking.
Laramie Marketing Edit
Laramie Cigarettes is constantly trying to market their cigarettes to minors. They sponsored the Radioactive Man television show in the 1950s, and the company’s mascot is called Menthol Moose (a takeoff on Joe Camel). They are also the main sponsor of the Little Miss Springfield competition. In “E I E I D’oh”, they tried to buy the rights to Homer’s new ‘Tomacco’ fruit (half tomato, half tobacco).
In the 2001 episode “HOMЯ” it is revealed in an old infomercial that the cigarette of choice of Itchy and Scratchy is “Laramie Extra Tar,” now with more “nico glycerol.” According to fellow celebrity endorser Eddie “Rochester” Anderson, contents of the cigarette are unknown, but he claims “I just know I can’t stop smoking them.” Itchy, Scratchy and Rochester proceed to laugh, smoke, and cough heavily.
Despite the Joe Camel references, the logo and package design of Laramie cigarettes look almost identical to that of Marlboro Cigarettes, and the name of the cartoon smokes is apparently in reference to the town of Laramie, Wyoming which, like Marlboro, is known for having a cowboy and wild west image. (Laramie banned smoking in enclosed workplaces, including bars and restaurants in 2004.)
In the episode “Three Men and a Comic Book,” a commercial is shown of Radioactive Man pitching Laramies Fallout Boy asks when he can smoke, just like his hero (he is told, “Not until you’re 16.”). This was a spoof of 1960s era Winston commercials where cartoon characters most notably, The Flintstones starred in the commercials and were seen smoking.
Behind the LaughterEdit
Laramie Cigarettes is a parody of cigarettes and cigarette advertising in general, and in particular of cigarette advertising in the USA during the 1950s and 1960’s era.
AppearancesEdit This section is incomplete.
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- Episode “Lemon of Troy”
- Episode “Duffless”
- Episode “The Homer They Fall”
- Episode “E I E I D’oh”
- Episode “Three Men and a Comic Book”
- Episode “HOMЯ”
- Video game The Simpsons Hit and Run