Due to the success of the advertisement, Tareyton briefly enjoyed robust sales, which put them in the Top 10 of all American cigarette brands, in the mid to late 1960s. 5 The brand declined somewhat, to thirteenth, when the slogan waned in 1979. 6
In 1971, radio and television advertisements for tobacco products were banned from American broadcasting stations, and Tareyton’s television jingles ended. However, after the ban, the slogan continued to be used in magazines and newspapers, due to the slogan and the name recognition the brand received. In 1975, the slogan was used to advertise for the Tareyton “100”. 7
In 1976, the American Tobacco Company, which made Tareyton cigarettes, introduced Tareyton Light cigarettes. In the new advertisements, men and women sported “white eyes,” with an updated slogan “Us Tareyton smokers would rather light than fight!” The two slogans would be used to sell the two separate variations until 1981, when market value declined.
This slogan was notable in that it was the final slogan used for the Tareyton brand. Declining sales led to an end of advertising the brand.
Cultural impact edit
The then fresh slogan was adopted by supporters of Barry Goldwater during the 1964 campaign for the presidency. Goldwater appeared to have the nomination in hand as the primary season closed, but supporters of the moderate Republican William Scranton tried to mount a “Draft Scranton” reply. “Goldwater Girls” (mostly adult women) were seen at Scranton events wearing bandages and sporting signs saying “We’d rather fight than switch!”. 8
A 1964 single released on the Camp Records label parodied the slogan with the song “I’d Rather Fight Than Swish,” using the slang term swish, meaning to behave effeminately. 9
Thomas “TNT” Todd, a civil rights activist, parodied the slogan to make a point regarding the Vietnam War in a 1967 speech. Todd was quoted as saying, ” our best trained, best educated, best equipped, best prepared troops refuse to fight! Matter of fact, it’s safe to say that they would rather switch than fight!” The audio clip of his speech was later used as the prelude to the 1989 Public Enemy single “Fight the Power.” 10
In April 2013, an advertisement for the Windows Phone pictured camps of fighting Samsung Galaxy and Apple iPhone users along with the slogan “Don’t fight. Switch.” 11
Famous “Tareyton fighters” edit
Many actors who would later become well known for other reasons appeared in the Tareyton ads. Examples include future entrepreneur Martha Stewart, who appeared in a print ad, and actor Lyle Waggoner, who was featured in a television commercial in 1966.
Top electronic cigarette brands
I will jump right in Here in my opinion is the Standout
The top pick from the rest. Why, because of the quality of the vape, which gives you a thick rich inhale, and this is what we want as a smoker. Plus, the flavor is really close to ‘the real thing” ie a tabacco cigarette.
You can read my review here My Review of VaporZone
You check ou their website here at
The answer to the question “What is the best?” can be found below in my best of the rest top 6 selections of e cigarettes available to buy online and get sent to you anywhere in the US, UK, Canada or Australia for 2014 and their reviews.
Then ths is followed by followed by what I think are some key points to consider when buying.
Then I list my review pages for what I think are the 5 best picks of smokeless cigarettes brands, together with their coupon codes for you to get discounts.
I enjoy electronic cigarettes, have had real benefits from switching both in terms of health and financially and I decided to provide this review site to share my experience with them.
What makes me able to give you the low down?
me enjoying a smokeless e cigarette
Well, here is the answer.
I use them every day. So I have experience with the possible drawbacks, what you need to look out for, and most of all, which e cigarettes are the most satisfying.
This is one of the best in my opinion VaporZone.
See my review of VaporZone e cigarette here.
Here s some of the other top rated brands I have vaped so you can compare a list of the best companies
- Blu Cigs
- Ever Smoke
- Green Smoke
You can come back to this page to see if I have made any updates on the best 5, as I m always on the lookout for great e cigs and there are always plenty of new choices to review!
Which Is The Best Electronic Cigarettte Review of My Top 6 Picks For the best E Cig Brands of 2014
1. Top VaporZone My Review (my standout) 2. V2 Cigs Here is our Review of V2 Cigs 3. South Beach Smoke Check my Review of South Beach Smoke here 4. Green Smoke My Review of Green Smoke (my favourite) 5. Bull Smoke The review of Bull Smoke here 6. Halo My Review of Halo e cigarettes
WOMEN ONLY QUICK UPDATE please see my reviews of e cigarettes especially designed for women smokers who would like an elegant look to their e cigarettes (plus a nice starter kit with a range of female friendly designs) called VaporCouture here at Reviews for Women Smokers E Cigarettes
Which Brands Have The Closest Taste to the Top Brands of Real Cigarettes ? Most people are searching for e cigs which are the closest in taste to their favorite real tobacco cigarette brand, so here are my recommendations to help you make that kind of choice
Because each person is so different I am therefore recommending you try them for yourself, as this should give you the best starting point for deciding, but here is what I think. Please note that disposables and rechargeables within the same brand do have some small subtle differences of taste.
Marlboro Red For that taste try out the V2 Red Flavor
Newport If that is your brand, try out South Beach Smoke Menthol
Winston and Camel Bull Smoke Tobacco Blends give the closest taste to the original cigarette
Here are some brief summaries of the key points for each brand in bullet form
- A really great overall product for quality and flavours with a vape hit on your throat that a real smoker will appreciate if you are looking for something that is real similarity to the real cigarette experience, V2 could well be your answer.
- There are lots of additional options like the mini tanks (EX Banks) which have very slim portable charging cases and look great, they also have good new batteries (EX batteries), some great color options and you can even customise a starter kit if you want.
- These also have many options for great savings with coupon codes via the referral incentives and also with the refill liquid option.
You can visit the website at
South Beach Smoke Brand
- A great all round quality e cig product. It has a satisfying flavour range and has really cool looking e cig tips.
- Many consumer review sites highly rate them.
- The charging case looks pretty cool with some LED lights for all you design/ tech freaks, and it also has an excellent battery life!
Visit their site at
Green Smoke (my personal favourite and what I m vaping now)
- This really is a great overall product, with real quality parts, good accessories and nice flavors too. It tastes really close to a real cig experience (I like the Absolute Tobacco flavour), and I think you just can’t can t go wrong with this brand (this is the brand I recommend to friends when they think of trying).
- The cartridges last for a long time on average (I do find it can vary slightly), they have really thick vapour for an authentic drawing/pulling experience (of course, as a smoker, you need that to get the feel as if you are smoking a real cigarette if you intend to switch), and the battery life is good too (depending of course on how much you “vape”).
- It has cool accessories such as the USB e cig for when you are out of fully charged batteries, and this allows you hook up to your laptop for a charge or to use the USB adaptor from the power socket and vape away when you re working, like I do. I also like the carry case, which looks like a genuine fancy cigarette case.
This is their site here at
And check out their new cool Green Smoke Black Battery, vaping sophistication for 2014.
Green Smoke the black battery
The Bull Smoke Brand
- A nice product and with good flavors, and is comparable to V2.
- Competitive starter kit prices.
- And did I mention the cheap starter kit prices!
You can visit their site at
Halo E Cigarette Brand
- This one has a nice battery life, and an elegant design and feel. The shorter manual battery produces an excellent vape experience.
- It also has really easy to refill cartridges, and the end piece can be removed by hand.
- Halo also has a good selection of Refill liquids
- If you want extra battery life they have an Upgraded Triton battery, bigger than the standard battery size so longer life.
You can find their Site
The Best Of E Cig Reviews For 2014 The main factors
Shown above are my overall top rated picks for 2014, and here are some of the main factors that influence my review for the different aspects of the e cigarettes listed, to help you decide at a glance which to try
- Cartridge Refills Best Price V2 Cigs ($9.95 for 5 cartridges)
- Cheapest Starter Kit Bull Smoke wins with $29.95 for a starter kit with 2 batteries and
10 cartridges. (For comparison, as pricing is a an essential reason to switch to vaping for many people, V2 and South Beach kits both cost $59.95 for the comparable components, the Green Smoke kit comes in at $59.97 for 5 cartridges, a battery and a USB cig (like I described above), and the Halo G6 is $44.99 for 2 batteries and 5 cartridges).
- Best Flavour V2 Cigs Red, Green Smoke (my favourite)
- Best Battery Life The Mini Manual Halo Battery (which charges in about an hour, and then lasts much longer than other proportionately sized batteries).
- Longest Lasting Battery For your standard sized e cigs is close, the long batteries from South Beach, Bull Smoke and V2, and the standard Green Smoke are all good for quite a few hours (it depends I find on battery to battery, after you use them for a while). The longest lasting & most powerful short battery is the manual 65mm Halo. And don t forget the upgraded battery they have that lasts for more hours and if you aren t concerned with the size, then check out the Halo Triton.
- Coolest Accessories South Beach Smoke Portable Charging Case with LED lights
- Coolest Colour Ever If aesthetics are important for you, check out the Halo Iridescence Triton Battery pictured above >
- Best Disposable V2
- Thickest Vapor Green Smoke I really enjoy the vape on this
- Most Vapor Volume Standard V2 cartridges are good
- Longest Lasting Cartridges Green Smoke again
- Cheapest To Maintain V2 and Halo (as you can get refill liquid which helps you save even more money).
- Most Accessories and Options V2 check out the great carrying cases, charging cases, battery color options, and the Ultimate Kit has everything you could want.
- Biggest Throat Hit Go for highest nicotine for a good hit 1.8% or 2.4% (18mg and 24mg respectively), as all 5 listed above have nice throat hits in the higher nicotine range, V2 s 18mg flavours seem to hit the taste buds just a bit more than the others at 18mg, and even some other higher strength ones. Again, I like the Green Smoke as it really does the trick, especially with a new battery and new cartridge.
Best E Cigarette Mods & Tanks
If you re looking for upgraded electronic batteries, tanks etc, check out VaporZone. They have a real nice line of tank systems and upgraded batteries etc.
They also have a HUGE selection of e liquid flavors, and you can customize your flavor by mixing flavors etc.
Pictured here are 4 of their products, from the left is the Rebel (for taking things to a serious next level), the Pro, Pulse and Jet.
They also have standard e cigs with cartridges, so they cover everything.
Their website is
Everything about them feels high quality, between the look and feel of the product line, and their flavors are real good!
E Cigarette News
A recent piece of news is that NJoy is making an e cig that they claim is just like a real cigarette.
Also, NJoy announced, that Reynolds (who are the second largest cigarette manufacturer) is about launch their own electronic cigarette.
Here s the article in The New York Post.
It seems that now is the time to be getting into smokeless cigarettes for heaps of reasons.
For more news, check out our page for e cigs in the news
Electronic Cigarette Brands and Reviews Here at
There are quite a few good e cigarettes out there, but it doesn t need to be complicated to get started. You can just try out a couple of the top brands, and then you can t really go far wrong. That being said, as you can see above, we do have our favorites, and explain why in our review pages (see below).
There are a number of brands that create an excellent product line, with the super competitive market that electronic cigarettes have become. Each brand does have a distinct flavor, and so it may be very worth your time to try more than one, as you may try one that is good enough, and another may seal the deal, and just hit that spot.
When you factor in the cost savings, it s pretty much a no brainer, nevermind some of the nice aspects of vaping cigarettes as opposed to tobacco burning cigarettes, with ash and the smell of cigarettes being two big factors.
For our reviews below, we looked for the top rated brands by consumers, and to see how they are against each other and created our favorites on this page.
Reviews Of The 5 Best Brands
- V2 Cigs
- South Beach Smoke
- Green Smoke
- Bull Smoke
When starting out, you may want to consider a starter kit. Check out our page comparing some of the best basic starter kits here.
Where To Buy Our Top Picks
Visit any of these sites from our top 5 list to get started and buy your own electronic cigarette and start saving some serious cash
Go here for our reviews of other electronic cigarettes.
Save Cash On Select Brands
Check out our coupon codes & discounts here for savings on V2, South Beach Smoke and Green Smoke.
Thanks for visiting, and please comment with any useful feedback or questions you have.
Check Us Out On Facebook!
Make sure to check back here, or follow us on our Facebook page.
We are talking to some companies about running some e cigs promotions, giveaways, and some other stuff you will like, so keep your eye out.
Update Jan 2014 We have started our giveaway contests. Make sure to read our posts to learn how to enter!
We have partnered with V2 Cigs and South Beach Smoke for some starter kit giveaways, keep an eye out for the next ones!
Breaking news Watch the teaser for the Vapor Zone Superbowl Commercial here. Interesting… guess we have to wait for the Super Bowl to see the whole thing. Next… .